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| Details: | When we released ShopSavvy in 2008 (almost three years ago) we had no idea how big it would become. I wouldn’t have bet on our success since we had never built a mobile app nor did we have any retail shopping experience (i.e. we aren’t shoppers). Perhaps in spite of ourselves we created something that really resonates with users. In 2008 very few consumers even contemplated using a smartphone to help them while they were shopping in local retail. But in 2009 studies were showing a small, but growing number of consumers (approximately 15%) were pulling out their smartphones to use apps like ShopSavvy to help them make buying decisions. IDC Retail Insights claims this number grew to 45% in 2010 and 2011 looks to be a banner year for shopping assistants like ShopSavvy. So how big are we?
We are actively releasing our numbers to a number of folks in the Bay Area and as a result there is a lot of confusion about how many users we have. We thought it would make sense to simply reveal the numbers to everyone.
- 16,000,000+ Downloads/Installs (200-275K a week)
- 64,000,000+ Updates
- 8,000,000+ Current Unique Users
- 3,100,000+ Actives in the last period
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= More than 10% of smartphone owners use ShopSavvy
Downloads/Installs refers to people who have downloaded our scanning apps for iphone from Apple’s App Market, Android’s App Market, Amazon’s App Market, Windows Phone 7 App Market, directly from an APK and from one of more than a hundred independent markets (all Android). We don’t count pre-loads or app bundles from folks like Sprint and Handango.
Updates refers to people who have downloaded the app AND actually updated it when prompted by the market or the app.
Current Unique Users refers to people who are using the app and have it on their phones. This number is about half of the downloads for a few reasons. The biggest reason for a big download number compared to Current Unique Users is that Android users keep updating their phones and doing factory resets racking up the the download numbers.
Active Users refers to people who have actually scanned a barcode or used the app during a specific time period. In our case our active users is lower than uniques because not everyone shops every day, every week or every month. In fact half of our scans are consumer electronics which consumers shop for on more of a quarterly basis instead of a monthly basis.
Some apps call downloads users and we used to do so as well. We use the “more than” phrase a lot. With download rates between 200,000 and 275,000 per week it is hard to give a firm number. We have decided to focus on quarterly numbers – i.e. revamping our numbers each quarter instead of guessing week by week. I hope this post helps clarify.
About ShopSavvy
ShopSavvy is the leading mobile shopping helper, with more than 20 million downloads and 11 million actual unique users. ShopSavvy empowers smartphone users to fast and seamlessly locate, research and buy products at the whet of sale. When users scan a barcode or input a product name, they detect where the item is sold locally and online, where it’s in reserve, and at what price. |
| Audience: | All | | Category: | Virtual Event | | Submitted by: | Steven Brun |
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