Marketing Campaign Manager |
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Category: |
Marketing |
Position is: |
Full-Time |
Location: |
Northbridge, MA |
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Apply: |
Click here to submit your resume ... |
Description: |
We are looking for a Marketing Campaign Manager who is creative, collaborative and has a passion for digital marketing. You will be responsible for the creation and execution of the end-to-end campaign strategy and activities that support our business objectives. This role will specialize in developing integrated marketing campaigns and programs across all relevant channels, including digital, social, paid media and events.
Responsibilities
• Collaborate with business stakeholders to translate business goals and objectives into marketing plans, actionable integrated campaign strategies and audience-specific content marketing strategies that deliver engagement, leads, pipeline and revenue
• Create and execute integrated marketing campaigns by employing a mix of creative tactics, including multi-channel digital programs, content marketing, search engine optimization, account-based marketing social media, events, advertising and direct mail
• Produce effective sales tools and marketing materials including web content and marketing campaign assets
• Accountable for content marketing initiatives, including case studies, webinars, videos and advertisements
• Ensure that the organization’s brand and identity is adhered to in campaigns and in all communication channels
• Plan and carry out timely campaign delivery and execution
• Track, measure and report on campaign performance against metrics
• Identify and analyze gaps and actions plans to course-correct throughout a campaign to optimize the program’s performance
• Manage the overall creation and execution of campaigns on budget, on time and on target
• Communicate effectively on a regularly scheduled cadence to ensure stakeholder alignment
Qualifications
• 3+ years in digital marketing and campaign management experience
• Bachelor's degree in marketing, business, communications or a related field of study or commensurate combination of education and experience
• B2B and IT sector experience preferred
• Demonstrated excellence in creating and executing strategies that drive demand through digital channels
• Experience developing, executing and optimizing integrated marketing campaigns including digital, social media, search, email, advertising, events and content creation
• Outstanding B2B writing and PowerPoint skills
• Deep knowledge of the marketing funnel, metrics and analytics to optimize campaigns
• Experience with CRM and Marketing Automation systems
• Adept with SEO, SEM, Google Analytics and paid advertising techniques
• Project management skills and ability to manage the priorities of multiple stakeholders
• Superior communication skills with the ability to work across all levels in an organization
• Ability to collaborate and thrive in a fast-paced, changing environment
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Apply: |
Click here to submit your resume ... |
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