| Social Media Manager |
|
| Category: |
Arts/Entertainment/Publishing |
| Position is: |
Full-Time |
| Location: |
South Dartmouth, MA |
|
| Apply: |
Click here to submit your resume ... |
| Description: |
We are searching for a marketing leader with a passion for bringing brand strategies and stories to life to re-envision its social media presence. This is an exciting opportunity to shape the future of social media for one of America s most iconic brands. . The Social Media Manager will be responsible for driving the strategic evolution of the brand by developing breakthrough social media strategies, campaigns and content to engage and grow our communities, and deliver on brand and business objectives. As a key brand steward, the Social Media Manager will partner with both internal teams and external agencies to define short- and long-term social media strategies and develop and deploy social media campaigns, content, analytics, reporting, community growth targets, and social media processes for the organization. This role will also manage all brand-owned social media properties on a day-to-day basis with outside agency support. This role requires a deep understanding of the social media landscape and digital marketing. It also requires experience in community management, social listening, paid media, analytics and reporting, influencer strategy, content, and campaign development. The successful candidate must have a proven record of leading social media strategy and execution - end to end. The successful candidate must demonstrate critical thinking, superior communication skills and collaborative leadership. This role will also have strategic oversight and community management responsibility for another iconic brand in the company s portfolio. This will be a highly visible role in the organization , and will have direct interactions with key internal and external stakeholders, including agency partners.. This position will report directly to the Senior Manager of Digital & Social Media and be a part of the Marketing Communications department.ResponsibilitiesSocial MediaDevelop and execute a social media strategy.
Establish a unique brand voice and consistent look and feel on our social media platforms. Manage the editorial calendar and creative development process with the support of our internal teams and agency partners.Define the role of each social media property and develop and deploy a specific content strategy for each platform.Serve as the community manager for the brand-owned social platforms (Facebook, Twitter, Instagram, Pinterest, LinkedIn),.Manage social listening activities and capture learnings/insights/analytics to support strategy and content optimization efforts; prepare quarterly report to key internal stakeholders.Refine our social media policies and processes for content creation, publishing calendars, brand and product campaigns, social influencer partnerships and user outreach.
Qualifications: Minimum of 4-6 years of progressive experience in social media, social media community management, social content creation, digital marketing, digital project management, digital technology, or a related field on either the corporate or agency side. CPG and/or major consumer brand experience. |
|
| Apply: |
Click here to submit your resume ... |
|
|
|
|
| |
|
|
|